Session 4
Room: Supper room
Session Title: Normalising cycling (for females)
Format: Presentation
Presenter Name: Steph Austin
Presenter best contact email:
Notes:
In Australia females ride significantly less than males
Women have safety concerns, fear of judgement and lack of confidence.
Females view getting around a city differently to males, have different needs
“You can’t be what you can’t see”, so should there be any marketing/ social media campaign/ website specifically focusing on women?
Comment from the audience: many males are also less confident cyclists, so is it a common issue and not only a gender issue?