Session coverage by guest blogger Melissa Yee
Session Details
- Presented by Simon Wong (LinkedIn)
- Location: Room Two
- Time: Session #3 (12:20pm - 12:55pm)
- Number of Attendees: 10
Simon is a self-proclaimed transport nerd. Started out in State government working on ‘Meeting a transport challenges’ in the Bracks days. Then at PTV doing tram planning then did Masters of Information Systems and Innovation in London.
Simon Wong asking the question, what data do we have about different types of travellers?
Introductory Points
- Data and transport is very data driven, very top-down and not customer-centric
Customers have moments of interacting with the public transport system depending on their lives but not consistency. Right now we only consider the points where customer connect with the system but don’t consider the whole path and why those points of connection exist.
Human-Centred Design
The group was asked...WHO USES THE PT NETWORK?
Travelling For Experience
Experience seeker/ Explorers
Leisure/fun seeker
Intoxicated people
- Young People
Kids/ Teenagers/ Students
Groups (friends/ family)
Workers
City bound commuters
“Transient” Workers
Values Based Users
Drivers (truck/ train)
PT Advocates
People who consciously choose PT due to personal preference
Vulnerable People
The elderly
Those without a car/ transit dependent/ Joe & Tony Traveller
- Shoppers
Tourists
Other stakeholders involved in people's travel choices include:
Freight/ Supply
Businesses in high public use areas
The point was made that there are a group of travellers who can be classed as "choice based users":
Anyone for whom PT is the best choice
Those with easy access
People close enough to transport routes
The groups then discussed:
How much do we know about these groups?
About their values and why they make the travel choices they make?
Traveller Archetypes
We can think about defining traveller archetypes and asking, do we plan for these people and do what data do we have on their travel choices, if any?
- Teenage Mall Rat
Stay at home parent
Pension-day senior
Local shops commuter
Destination communter
Local traders
Business close to mode
Welfare agencies
Councils
Tourist organisations
Government Departments
Community Groups
Local Residents
Sustainability believers/ social justice
Guilt travellers
Incentivised-based travellers economics
“Experience” users
Health and lifestyle
International travellers/ interstate
little knowledge of system
know where they want to go but not know how to get there
Language Issues
Know the mode, not the destination
Top destination/ attraction
Identity forming - eg. I’m on the 96
Perceptions of time- commuters vs the elderly
Forced users of PT
Intimidation - other passengers or experiences as a whole
Conclusion
If we put the people at the centre, they can come in and out of all of these groups. They can be a commuter, a shopper, later in life they will be elderly. Having one user will allow you to have very rich data. We need to consider the qualitative side.
The goal of the workshop: To put our minds to how human centred design works and to gather more qualitative data to inform our planning of the PT system.