2019 Melbourne Sessions

In total, there were 30 fantastic TransportCamp sessions. Session notes were taken for each unconference session.

Each post includes all the essential session details, links and a summary of all the key points of discussion.

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Melbourne bike share: what went wrong?

Session 6

Room: Portico

Session Title: Melbourne bike share: what went wrong?

Presenter Name: Elliot Fishman, Institute of Sensible Transport

Format: Presentation

Presenter best contact email: info@sensibletransport.org.au 

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Notes/Summary:

Globally bike share is growing, but the Australian experience with bike sharing is underwhelming. First of all, before the implementation of Melbourne’s bike share program the issue it was trying to solve wasn’t thought out well. There were several reasons why the program didn’t become a success:

  • Program was way too small for a city the size of Melbourne

  • Mandatory helmet legislation formed the main reason for people not to use the bicycles

  • Promotion and marketing was done poorly

  • The program was launched right before a wet winter

  • Limited bicycle infrastructure

  • No stakeholder engagement